Every September a few people ask why we cannot simply take them on in December, when the first real storm has focused everyone's mind. It is a fair question and the answer is not scarcity marketing. It is arithmetic.
A route is a clock, not a list
When it snows, we are not filling orders. We are running a loop. A tractor leaves the yard, clears a driveway, drives to the next one, clears that, and keeps going until the loop is done. The only question that matters is how long the loop takes.
Two things set that time: how many driveways are on it, and how far apart they are. The first is obvious. The second is the one homeowners never see, and it is why we will happily add four houses on a street we already drive and turn down one house two miles off it. Four houses on the route cost us a few minutes each. One house two miles away costs twenty minutes of driving — twice, because we have to come back — and that twenty minutes is taken from everybody else on the loop.
What "done by morning" actually requires
We tell customers their driveway is clear by morning. Work backwards from that and you get a hard number.
A storm that ends at 2am leaves a few hours before people need to get out. Every driveway on the loop has to fit inside those hours, including drive time, including the second pass we make after the city plow throws a ridge across the end of the driveway. Add enough driveways and the loop stops fitting. Nothing dramatic happens at that point — no one is left unplowed — it just gets later. And "we got to you at 10am" is a different product from the one we sold.
So a route has a size. Not a soft one.
Which is why the answer in December is no
By December the loops are drawn and the season is priced around them. Adding a driveway then does not add capacity; it borrows time from people who bought in September. We would rather tell you no in September, when you have every other option available to you, than tell you yes and be late to twenty houses in January.
If you are on the fence, the useful thing to know is that the decision has a deadline that has nothing to do with our marketing calendar. It is the first snowfall, and it moves every year.